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Local families who lost loved ones to drunk drivers record HERO awareness videos

12.18.17 post

NORTHFIELD — This week marks 16 years since the death of Nelson Albano’s son, Michael, who was killed by a drunken driver at age 19. This year is also the first year since Michael’s death that Albano, 63, of Vineland, has been able to put up a Christmas tree with his family in the years following his son’s death. “The pain and the suffering and grief and the sorrow is … [Read More]

HERO Campaign turns to youth to spread sober-driving message

11.23.17 two

MAYS LANDING — Sometimes a message resonates more with young people when it comes from their friends. That is the hope of the HERO Campaign’s new student initiative, the HERO Video Network. “We’re so excited about this one,” said Christine D’Alessandro, media coordinator for the HERO Campaign. “This is an exciting turn where we’re focusing our interest back in the schools and with the high school students.” The John R. … [Read More]

HERO Walk Makes Splash on Ocean City Boardwalk

OCEAN CITY, N.J. – In a demonstration of their unyielding dedication to the cause of ending drunk driving, hundreds of rain soaked supporters turned out Sunday to take part in the 7th Annual John R. Elliott HERO Campaign for Designated Drivers. The annual walk, which is dedicated to combating drunk driving by enlisting designated drivers, was held Sunday Oct. 29 at the Ocean City Sports & Civic Center and featured for … [Read More]

Announcing the winners of the HEROtini Mocktail Challenge at the Jersey Shore


Galloway, N.J. (September 15, 2017) – After a summer of waiting to hear who would win Best Tasting HEROtini Drink, Best HERO Establishment, Best HERO Bartender and Best Herotini Drink Name, over 200 people eagerly awaited the HEROtini Mocktail Challenge results at the HEROtini Happening event on September 14 at the Stockton Seaview Resort in Galloway, Atlantic County, NJ.   Tomatoe’s and their No-Jito Mocktail took home the HEROtini Cup … [Read More]

The HERO Campaign HEROtini Happening Finals at Stockton Seaview Hotel & Golf Club


Every day, 28 people in the United States die in motor vehicle crashes that involve a driver who is under the influence of alcohol. Think of how many lives are affected, not only from death but the pain of the families who have lost someone, the guilt of a driver at-fault, there is so much hurt. The HEROtini Challenge was created to challenge local bars and restaurants to create the best mocktail throughout the … [Read More]

More than 250,000 Votes Cast in the HEROtini Mocktail Challenge at the Jersey Shore

buy tickets for herotini happening

Atlantic City, N.J. – From Memorial Day to Labor Day, more than 250,000 votes were cast in the inaugural Great HEROtini Mocktail Challenge, created by the John R. Elliott HERO Campaign for Designated Drivers. Thirty-three popular bars and restaurants in Atlantic and Cape May counties spent all summer competing to prove who makes the best zero-proof mocktail. Now it’s time to find out!   The top ten finalists in the … [Read More]

Egg Harbor Township police partner with HERO Campaign to educate motorists


<iframe src=”;widgetId=1&amp;trackingGroup=69016&amp;playlistId=19132&amp;siteSection=shorenews&amp;videoId=32799091″ width=”590″ height=”332″ frameborder=”no” marginwidth=”0″ marginheight=”0″ scrolling=”no” allowfullscreen=”allowfullscreen”></iframe> EGG HARBOR TOWNSHIP — A random screening process by the Police Department landed a driver from Virginia in an impaired-driving checkpoint at Harbor Square Shopping Center as he and his passengers were out for a drive Friday night. “I wanted to thank you for making a choice not to drive drunk tonight,” Elliott told the driver before explaining the mission of … [Read More]